Author - Kelly

21 Nov

Hens and Trees

When designing any kind of system or service it is important to see it from the user’s point of view. We believe the same is true for animal agriculture. When McDonald’s UK tasked us with improving their egg supply chain we started our process by understanding the chicken. McDonald’s Hens and Trees We discovered that our ordinary chicken’s ancestor was a South East Asian jungle fowl. It lived and flourished under the canopy of trees. This varied environment allowed the chicken [...]

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11 Nov

Hatchability

It is well known that storing eggs longer than 7 days decreases the hatchability. In fact, the longer eggs are stored, the higher the losses in hatchability (Figure 1). Stored eggs have a higher rate of 
embryonic mortality between days 2 and 3 of incubation, and need more time to complete incubation…Read more

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27 Oct

Increase Vitamin E Absorption

Adding whole eggs to a colourful salad boosts the amount of Vitamin E the body absorbs from the vegetables, according to research from Purdue University. “Vitamin E is the second-most under-consumed nutrient in the average American diet, which is problematic because this fat-soluble nutrient has antioxidant and anti-inflammatory properties,” said Wayne Campbell, a professor of nutrition science. “Now consumers can easily improve their diets by adding eggs to a salad that boasts a variety of colourful vegetables.” Jung Eun Kim, a [...]

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27 Aug

How do you tell a chick’s temperature?

There are several options to measure the chicks’ temperature and to see whether it’s normal. Small chicks’ feet must never feel cold when you feel them against your cheek, or better still against your lips or the back of your hand. Cold feet are a sign that the heat from the birds is being sucked away via the surface they are standing on….more

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15 Aug

Interactive Chicken Anatomy

Interactive resource on the chicken anatomy. See more An understanding of the anatomy and physiology of birds, and the different body systems found in the bird, is useful when an understanding of how poultry work or function, is sought. Knowledge of bird anatomy (body parts) and physiology (body function) enables the poultry industry to maximise bird performance and maintain good welfare practices. See more

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28 Jul

Best quality hatching eggs

The most important goal of any fertile-egg producer is to be the best, consistent quality supplier of the best quality hatching eggs to the hatcheries. Everything starts at the breeder level, …Uniform hatching eggs of good quality is the result of good breeder management… It starts with the breeder pullets that he receives. Uniform eggs from uniform hens is what the business is all about. The lighting programme should be set so as to stimulate the hens to lay the majority [...]

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