Tag - savings

Hens and Trees

When designing any kind of system or service it is important to see it from the user’s point of view. We believe the same is true for animal agriculture. When McDonald’s UK tasked us with improving their egg supply chain we started our process by understanding the chicken. McDonald’s Hens and Trees We discovered that our ordinary chicken’s ancestor was a South East Asian jungle fowl. It lived and flourished under the canopy of trees. This varied environment allowed the chicken [...]