Tag - egg supply chain

Have your say

If you are a poultry farmer, or have an interest in poultry, then this is of particular importance, given the recent release of the proposed Australian Animal Welfare Standards and Guidelines. The public consultation papers include a draft standard which marks a significant step in Australia, moving from the existing voluntary system to national regulation. The ABC news is reporting that the RSPCA is encouraging its supporters to oppose the proposal. Good animal husbandry and practice is based on facts [...]

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Free Range Labelling Under Threat Due to Bird Flu – Europe

Poultry in Europe have been forced indoors to protect them from a dangerous type of avian influenza. However EU rules mean that if the birds are ordered indoors for more than twelve weeks their products can no longer be listed as free range. European countries are facing the real and potential loss of free range status, the National Farmers Union’s Chief Poultry advisor Gary Ford wrote: “The impact that this will have on the British free range poultry industry has [...]

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Free Range Egg Labelling – Have your say

On 31 March 2016, Consumer Affairs Ministers agreed to the introduction of an information standard requiring eggs labelled as ‘free range’ to have been laid by hens that had meaningful and regular access to an outdoor range, and were subject to an outdoor stocking density of 10,000 hens per hectare or less. The information standard will require producers to prominently disclose the outdoor stocking density of hens laying free range eggs on their packaging allowing consumers to easily compare different [...]

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Hens and Trees

When designing any kind of system or service it is important to see it from the user’s point of view. We believe the same is true for animal agriculture. When McDonald’s UK tasked us with improving their egg supply chain we started our process by understanding the chicken. McDonald’s Hens and Trees We discovered that our ordinary chicken’s ancestor was a South East Asian jungle fowl. It lived and flourished under the canopy of trees. This varied environment allowed the chicken [...]

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